Designing and developing a website is not an activity that should occur in a vacuum. After all, once you have your site looking the way you want and saying what you want people need to see it. Of course, you can point all of your existing clients to the site in your usual contact with them but what about those other folks who know nothing about you and your business? How do they find out who you are and why you are the best solution for their needs? How do they find you?

They do just what you do every day: they go to a search engine like Google, Yahoo!, MSN or Ask. When someone has a need they ask the search engines to supply the best solution to that need. If your beautiful new website is not appearing near the top of the search engine results pages (SERP's) for the keywords or key phrases that best describes your business then you are losing potential customers!

At Full Circle we provide the best in search engine marketing solutions to help your site turn into a salesperson. Whether it's search engine optimization (SEO), pay per click advertising (PPC) or even blog marketing we can help.

Search Engine Optimization

Being found in the organic (free) search results is invaluable for your business. Did you know that 65% of all clicks for the engines occur in the first 2 positions of organic results? You need to be there to take full advantage of that opportunity.

Our SEO team will help your website "be found" by the engines and then by your prospective customers. We help with content development, on page optimization like title and meta description tags and perform critical link building for your site. Our main focus is on link building. Now, don't confuse that with directory submissions like many SEO "experts" do. We will get you into directories but real link building that builds equity for your site with the search engines takes time and skill. We put our expertise to work for you and your site so you can reap the rewards of having a top notch web presence.

Pay Per Click Management (PPC)

Our advice to those who are trying to gain a foothold in the all important search engine results pages is to start with a pay per click campaign. We offer a special program for "first timers" that is both thorough and affordable. So you can get your site in front of the right people at the right time in the shortest amount of time possible we will:

• Set up paid search accounts with various engines of your choice (we always recommend Google as a default but the choice is yours)
• Set up analytics for your site that can be used for both paid and organic search
• Help you define what a conversion is for your site
• Deliver extensive keyword research to best target the right audience for your site
• Develop ad creatives for your campaign
• Establish appropriate bid levels for your campaign
• Make landing page recommendations

All of this is done for a low one time fee then we can manage the campaign moving forward or you can choose to do it yourself.

Blog Marketing

Blogging is a common term thrown around these days but very few people / businesses do it well. We will help you be the best in your industry by designing, developing, implementing and creating a strategy for your blog.

Business blogging allows you to tell more about your capabilities than you ever could in a phone call or in person sales call. You are an expert in your field and people should know that. The best way is to blog about your experience and knowledge then people will want to know more about you and your business.

Our blog marketing service will get you set up quickly and give you the confidence to "show off" to those that are looking for your services via the internet. Whether you decide to put the blog in your site or do a standalone blog Full Circle will guide you every step of the way to ensure success.